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Leading the Starbucks Way: 5 Principles for Connecting With Your Customers, Your Products and Your People

為了解決Starbucks USA Cup的問題，作者Michelli, Joseph A. 這樣論述：

Lead Your Business the Starbucks Way Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C.One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the comp

any's exemplary leadership practices.Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one

neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company's resurgence from serious setbacks during the economic downturn--one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new m

arkets and channels with fresh products and technologies.In Leading the Starbucks Way, Michelli establishes five actionable principles that fuel long-term global sustainability at Starbucks and that can be used in any company, in any industry: Savor and Elevate Love to Be Loved Reach for Common Grou

nd Mobilize the Connection Cherish and Challenge Your LegacyLeading the Starbucks Way is a penetrating look at the inner workings of one of today's most successful brands. The company gave Michelli one-on-one access to a variety of employees (called partners) to write this book--from baristas to sen

ior leaders, including Howard Schultz, chairman, president, and chief executive officer.In short, success is all about loving your product, loving your customers, and loving your employees. Sincerely. Without fail. Even in the face of business challenges.Praise for Leading the Starbucks Way"Michelli

shows us how a small Seattle-based chain of coffee shops became one of the most beloved brands on the planet. So grab a cup of coffee, put your feet up, and read this book "Ken Blanchard, coauthor of The One Minute Manager(R) and Leading at a Higher Level"Culture is everything This fast-moving, fa

scinating book gives you countless practical ideas you can use immediately to create a company climate of inspiration and loyalty."Brian Tracy, author of Full Engagement"Michelli identifies the principles by which Howard Schultz and his team passionately perform in a culture that loves, respects, an

d rewards suppliers, employees, customers, shareholders, and the community."Robert Spector, author of The Nordstrom Way"Leading the Starbucks Way provides the key success factors of a lifestyle brand that is globally scaled, locally relevant, and powered by the passion of the Starbucks culture."John

Timmerman, PhD, Senior Strategist of Customer Experience and Innovation, Gallup"Organizational consultant Michelli serves up a new helping of the recipe for business success he offered in The Starbucks Experience."Kirkus Reviews

Starbucks USA Cup進入發燒排行的影片

連鎖咖啡品牌形象、服務品質對品牌忠誠度之影響-以路易莎咖啡為例

為了解決Starbucks USA Cup的問題，作者林絜雯 這樣論述：

當今社會，咖啡已經與我們的日常生活緊緊相連。每天早上，買杯咖啡已經是上班族的例行公事。在台灣，咖啡產業迅速在這十年蓬勃發展，無論是特色咖啡廳，或是連鎖咖啡廳如雨後春筍般出現在街道上。然而，為了留住顧客，品牌忠誠度是市場領域中的一個重要因素。因此，研究者探討路易莎如何在這15年迅速拓展版圖成為連鎖咖啡的龍頭，以及品牌形象、服務品質、品牌忠誠度之間的關聯。該研究以發放網路問卷為主，總共收集305份有效問卷。此外，採用SPSS統計軟體作為統計分析工具，針對樣本資料使用之研究方法如：描述性統計、因素分析、信度分析、回歸分析、與Amos結構方程模型等，探討品牌形象、服務品質、品牌忠誠度之研究。本研究發

現品牌形象、服務品質對品牌忠誠度有顯著的正向影響，數據也支持品牌形象、服務品質與品牌忠誠度有顯著相關的假設，並發現品牌形象對於服務品質有較顯著的影響。