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Arthur Frommer’’s Europe

為了解決Purchased的問題，作者Frommer, Arthur,Ames, Paul,Barron, Peter 這樣論述：

Arthur Frommer The son of a Polish-born mother and an Austrian-born father, Frommer was drafted into the U.S. Army during the Korean War, but was stationed in Europe because of his fluency in German and Russian. During his service, he wrote and self-published a guidebook called The GI’s Guide to Tra

veling in Europe in 1955 that was an immediate hit among his fellow soldiers. In 1957, Frommer created a civilian version called Europe on 5 Dollars a Day, which became an overnight best seller. He subsequently published guidebooks covering all parts of the globe. Frommer licensed his travel guide b

ook business to Simon & Schuster in 1977. Eventually, the Frommer’s series was purchased by John Wiley & Sons, and in August 2012, Google purchased the travel guides. Through all the exchanges, Arthur Frommer was always deeply involved with the guide books. In 2013, Frommer reacquired control of the

guidebooks bearing his name and has come full circle, now self-publishing his iconic travel books again. Additionally, Arthur Frommer writes a travel column syndicated through King Features, and co-hosts a weekly syndicated radio show with his daughter Pauline, ＂The Travel Show with Arthur & Paulin

e Frommer.＂ Arthur resides in New York City. Paul Ames (author Portugal): A native of England’s East Anglia region, Ames has been fascinated by Portugal since a childhood visit in the 1970s when the country was gripped by revolutionary fervor. After 20 years based in Brussels covering Europe for Th

e Associated Press and other international media, he returned to Lisbon in 2013. Paul works as a freelance journalist and never tires of exploring the delights of his adopted homeland, from the green hills of the Minho to sub-tropical Madeira island and all the beaches in between. Peter Barron (auth

or Spain): After careers at the BBC and Google, Peter Barron turned his attention to restoring a barn with his wife Julia at their finca on the border between Andalucía and Extremadura. He has been visiting Spain for over thirty years and loves flamenco guitar, ibérico ham, and manzanilla sherry. He

is one of the authors of Frommer’s Spain and blogs about Extremaduran life at adventuresinextremadura.com. He divides his time between Spain and London. Anna E. Brooke (author France) relocated from her native Britain to Paris in 2000 and hasn’t looked back since. She is now a full-fledged bohemian

, juggling life between freelance travel writing (Frommer’s, Sunday New York Times Travel, Time Out Paris and the Financial Times), children’s fiction, acting and songwriting for film. Jennifer Ceaser (author Belgium and The Netherlands) is a freelance writer and editor who has specialized in travel

journalism for two decades. A former New Yorker and staff editor at the New York Post, Jennifer has lived in Europe since 2016, including Amsterdam, Berlin and Barcelona. She contributes to a variety of publications including Condé Nast Traveler, AFAR, New York magazine, BBC, Time Out, Delta Sky, a

nd Wine Enthusiast. Jason Cochran (author, England & Scotland) was twice awarded Guide Book of the Year by the Lowell Thomas Awards (Society of American Travel Writers) and once by the North American Travel Journalists Association for his book Frommer’s EasyGuide to London. His writing has appeared

in the New York Post, Entertainment Weekly, Travel + Leisure, USA Today, and Budget Travel , among many others. Jason has appeared as a host and commentator on CBS, Fox and AOL, to name a few. He currently is the Editor in Chief of Frommers.com. Donald Strachan (author Italy) is a writer and journal

ist who has written about Italy for publications worldwide, including National Geographic, the Guardian, Sunday Telegraph, and the Independent. Rachel Glassberg (author Austria, Germany, Switzerland) is a Berlin-based journalist last seen traversing the Alps for Frommer’s Switzerland and ruining he

r friends’ favorite bars for Frommer’s Germany. Formerly deputy editor of the English-language city magazine Exberliner, she now divides her time between writing, music, and travel -- sometimes two or even all three of those simultaneously.

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客製化服務、品牌形象、知覺價值對消費者購買品牌電腦意願影響之研究

為了解決Purchased的問題，作者李孟倫 這樣論述：

摘要台灣是個美麗的寶島，不只是得天獨厚的地理位置，而是眾多產業的發展享譽全球，尤其在資訊科技產業這塊領域，可謂獨領風騷，也因如此，除了擠身成為全球IT重鎮，同時造就國內市場隨處可見的資訊產品，而在這樣環境的孕育下，國人對於電腦設備的要求，也越趨嚴苛。面對擁擠競爭的市場，電腦品牌廠的經營如何能撼動廣大需求的消費者，進而提升購買意願，是本研究主要之議題。透過文獻蒐集、瞭解，以客製化服務、品牌形象、知覺價值等關聯因素之假說和分析，主要目的在探討消費者購買品牌電腦意願之影響。本研究採問卷調查法，時間為2022年5月20日到2022年6月3日，以購買A品牌電腦之消費者為主進行網路問卷方式填答，總共回收

有效樣本為420份。為了假說研究上的精確度，本研究採用SPSS統計軟體進行敘述性統計分析、取樣適切性量數、巴氏球形檢定、信度分析、效度分析、迴歸分析以及中介效果分析。研究結果顯示：客製化服務將會影響品牌形象，並且客製化服務會影響知覺價值以及購買意願；品牌形象會影響購買意願，同時知覺價值也會影響購買意願；品牌形象在客製化服務與購買意願之間具有中介效果，知覺價值在客製化服務與購買意願之間也是具有中介效果。

Cancer Immunotherapy: Principles and Practice

為了解決Purchased的問題，作者Boyiadzis, Michael M. 這樣論述：

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.A complete primer on the medical uses of immunotherapyCancer Immunotherapy: Principles and Practice offers th

orough coverage of this emerging topic - from fundamentals and basic science to clinical application and toxicity management. The cutting-edge content, written by a world-renowned author team is presented in a concise, templated, easy-to-read format, and includes the latest guidelines for immunother

apy and toxicity management

社群媒體連載輕小說使用動機對體驗行銷、體驗價值及顧客忠誠度之影響

為了解決Purchased的問題，作者紀錦嬑 這樣論述：

因數位科技產業發達、出版業的式微、民眾普遍環保意識提升，再加上人們的互動模式轉變，如今紙本文字與圖像大多跳出傳統紙本書頁的框架，逐漸轉以數位化（如電子書、有聲書、影音動畫等）形式呈現，其中含有「萌要素」與「遊戲式寫實主義」（ゲーム的リアリズム）的輕小說是青少年們重點購買的讀物，且大多以連載的方式吸引讀者持續關注；出版業者透過複合式媒體的方式將商品書籍對消費者進行體驗行銷，進而達到與不同階段的顧客及潛在顧客的開發與溝通。本研究以社群媒體連載輕小說進行分析，探討社群媒體使用者的使用動機，對於社群媒體連載輕小說的體驗是否會影響讀者的忠誠度。研究採取問卷調查法，透過Schmitt提出的體驗行銷概念與

Sheth, Newman and Gross 所提出的消費價值模型概念與作社群媒體連載輕小說問卷構面，探討社群媒體連載輕小說的體驗行銷、體驗價值及顧客忠誠度的相互關係。結果顯示多數的受測者為娛樂目的而使用社群媒體，有多年數位閱讀經驗與閱讀頻率高的受測者，皆認同社群媒體連載輕小說是良好的娛樂工具；讀者對於社群媒體連載輕小說的體驗行銷、體驗價值與忠誠度有顯著相關，影響讀者是否願意訂閱或閱讀社群媒體連載輕小說的關鍵來自於在閱讀的過程中所產生的「情緒」，以及作品是否能夠讓讀者產生「社會性的連結」。本研究結果可作為出版業者或是創作者對作品的行銷企劃略之參考。